A system of services for everyone who experiences Florence – residents and tourists, young people and families, senior citizens and little kids. A cultural initiative that promotes urban production and connects it to the big and small events that choose Florence as their display case each year. A focus on local creative strengths, especially innovative ones that act as incentives for network projects, and a desire to introduce and discover new places in the city through events; work involving spaces where culture and administration come together to solidify the foundations of this system of services. In 2012 this method was integrated with a highly anticipated programme that, in accordance with the operators involved, facilitated the hosting of concerts by Springsteen, Madonna, and Radiohead and the opening of the appealing and promising new Cavea del Teatro dell’Opera to artists like Morrissey and Alanis Morissette.